A video showing delivery partners collecting piles of traditional outfits reportedly returned after Dandiya celebrations has gone viral on social media, triggering a debate over consumer behaviour and online shopping returns. The video allegedly shows delivery workers from multiple e-commerce platforms picking up dresses after an event said to have been organised at a college.

In the clip, a delivery partner can reportedly be heard pointing out the large number of dresses being collected after the celebrations ended. The footage has sparked questions about whether some customers are purchasing outfits, wearing them for a special occasion and then returning them.

Netizens Raise Questions Over Responsible Shopping
The video was shared on X, formerly known as Twitter, by an account named Nishantchant. The post attracted more than 560,000 views, according to the report, and prompted a range of reactions from users.

Several people criticised the alleged practice, describing it as irresponsible and unfair to genuine customers. Others argued that the pressure to display new clothes and an expensive lifestyle on social media could be encouraging such behaviour.

One user expressed concern that repeated misuse of return policies could lead online shopping platforms to introduce stricter rules, potentially affecting customers who return products for genuine reasons. Another commenter recalled hearing advice to return an expensive outfit after wearing it to an event.

Authenticity of the Video Remains Unverified
Although the clip has attracted widespread attention, the circumstances surrounding the incident remain unclear. The original report stated that the video's authenticity and details could not be independently confirmed.

The incident has nevertheless fuelled a broader discussion about ethical shopping, the responsible use of return policies and the impact of social pressure on consumer choices.